As a part of the sustainability movement, Bojagi Wrapping offers reusable textiles for gift wrapping and fashion items. The folding method is a Korean tradition. I developed a brand identity for Bojagi Wrapping that embraces both the traditional Korean elements and the modern Nordic style. Alongside the brand identity, I took product photos, designed social media posts, created a folding manual, business cards and designed the online shop.

As this is a start-up, there were many decisions to be made. Working with the owner, Siv Mari was a fun experience. Not only did I get to design the brand, but I was also a part of developing the business.

ONLINE STORE

BRAND ASSETS

The brand identity was developed with inspiration from Korean symbols and traditions. With a modern twist, the icon of Bojagi Wrapping shows how the fabric ties together in a knot, while also symbolising the coming together of people through gift giving.

SOCIAL MEDIA CONTENT & PLANNING

PRODUCT PHOTOGRAPHY & EDITING

PRINT DESIGNS

CONCEPT VIDEO